The Saem releases IU-edition Chaga white line

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The Saem and newly appointed spokesperson, Kpop sensation IU, will be releasing a IU edition line called the The Saem White Liposome 차가발효 화이트 리포좀.

 

The line is actually a subline from the existing The Chaga line which was a huge hit for The Saem last year ( browse our articles on this line if interested ). The only different thing is that this will also included brightening/whitening extracts. Spring is coming, so every line are now gearing to concentrate on their whitening lines. You will be seeing more new whitening products this few months.

 

Of course, the russian mushroom, Chaga is the main component here. The additional whitening ingredients here are Tremella fuciformis or known as white fungus, an ingredient which is used widely in Naruko products. White Fungus prevents aging and is widely used in Chinese medicine. It also contains whitening, moisturizing and anti inflammatory effects and also contains pore shrinking properties even!

 

The line inhibits formation of melanin while providing moisture to the skin and making it radiant. It will be available on the 24th of February onwards. The line’s packaging was designed in collaboration with IU too! Smile 

 

The line will consist of

1. The Saem Chaga White Liposome Boosting Toner

2. The Saem Chaga White Liposome Cream

3. The Saem Chaga White Liposome Serum

4. The Saem Chaga White Liposome  Emulsion

 

 

I’ll be comparing the two ingredient list of both the normal line and the whitening line to give a rough idea on how big the changes are.

  • Whitening

상황버섯균사체발효차가버섯추출물(66%), 펜타에리스리틸테트라에칠헥사노에이트, 소듐하이알루로네이트, 글리세린, 트레할로스, 부틸렌글라이콜, 마치현추출물, 바실러스/콩발효추출물, 나이아신아마이드, 콩스테롤, 흰목이버섯추출물, 아스퍼질러스/율피발효추출물, 아스퍼질러스/쌀발효추출물, 효모/밀발효추출물, 효모/보리씨발효여과물, 연꽃추출물, 효모추출물, 피이지-5레이프씨드스테롤, 세테스-4, 콜레스테롤, 포타슘세틸포스페이트, 잔탄검, 소듐폴리아크릴레이트, 비에이치티, 디소듐이디티에이, 클로페네신, 페녹시에탄올, 향료

  • Normal

상황버섯균사체발효차가버섯추출물(79%), 은행잎추출물, 글리세린, 부틸렌글라이콜, 마치현추출물, 바실러스/콩발효추출물, 콩스테롤, 아데노신, 홍삼추출물, 오배자추출물, 맥문동추출물, 유칼립투스잎추출물, 성모초잎추출물, 톳추출물, 퉁퉁마디추출물, 모자반추출물, 효모추출물, 피이지-5레이프씨드스테롤, 세테스-4, 펜틸렌글라이콜, 콜레스테롤, 포타슘세틸포스페이트, 잔탄검, 비에이치티, 디소듐이디티에이, 클로페네신, 페녹시에탄올, 향료

 

As you can see the whitening version has less percentage of the Chaga Fermentation extract. As usual, water is not used at all here. The Whitening line contains more whitening, moisturizing and emollient ingredients ( hyaluronic acid, Pentaerythrityl Tetraethylhexanoate, trehalose , rice fermentation extract, chesnut fermentation extract , niacinamide, etc ) . Ginseng and a few other plant extracts are also completely absent from the whitening product list – so actually the difference between the two lists are actually rather different.

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Categories: The Saem
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0 responses to “The Saem releases IU-edition Chaga white line”

  1. Thanks for the super informative post! I’m excited! I chuckled about the ‘more whitening products in Spring’. That’s funny (and clever of them~). Is it me or does it look like IU is holding a piece of paper in the first picture?

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