The Face Shop will be releasing a new line called ‘ The SMIM ‘ which will consist of a toner, emulsion, serum, eye cream and cream.
Based on pure sake ingredients extracted from natural fermentation, these products will contain natural fermentation crystals that will penetrate deep into the skin. The product is being produced in the Tottori Prefecture of Japan which upholds a 145 year tradition of producing the country’s top Sake by fermentation while using LG Household and Health Care’s technology to create an efficient product. ( LG already has a premium fermentation based line – Su:m 37 ). The sake contains ingredients such as amino acids, peptides which will moisturize dry skin and improve the skin’s elasticity and density.
The kojic acids in rice wine (sake) decrease your skin’s ability to form the type of melanin found in age spots and freckles. If you put sake on your face or use skincare products containing sake or kojic acid, you’ll also find the rice wine keeps moisture in your skin.
The product will be endorsed by the gorgeous Won-Bin and Park Min Yeong and it’s CF has already started airing ( Video Below ) :