Sum 37 climbs up in sales, new products launched!


Above : Spokesperson Han Hyo Joo of hit drama series ‘Dong Yi’
 


LG Household and Health Care’s naturally fermented brand Sum 37 isexpected to exceed 100 billion won by the end of this year.


 
 
Introduced in November 2007, Sum 37 opened 40 outlets and acheived 37 billion won in sales in 2008, climbbed up to 66billion won, and has achieved a high growth rate this year with the introduction of the Secret Programming Essence, and expected to exceed 100 billion won.


 
 
LG is planning to renew the current four lines, and increase it to 6 lines!


 
 
 
For the christmas season, Sum 37 has also introduced new products for their holiday collection


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Introducing the Sum 37 Oil Treatment ( 40 ml / 75,000 Korean Won). This oil treatment moisturizes the skin, gives nutrients while protecting it to prevent skin aging.  The oil will contain oil of fermented seeds, the oil being similar to the skin lipid barrier, prevents the evaporation of water and lipids in the skin and promotes the production of ceramide to counter the dry harsh winter.
 


 
An aromatherapy candle is included in the set.


Introducing also Sum 37’s upgraded line, Time Energy, consist of 4 products – toner, emulsion, serum, and cream. It ‘resets’ the skin by normalizing the skin turnover rhythm ( the same marketing concept that SK-II uses! ) that may be disturbed due to nutrition, external environment, stress, etc, to restore your skin’s original beauty.


 
 
The line consists of rosehip, thyme, rosemary, sage, lavender, grapes fermented together with six kinds of organic herbal plants (Fermented sugar cane, medicinal mushrooms , bamboo, gingko baloba, and fermented soy bean extracts).
 
The time energy line’s organic ingredients are inspected by the well known German  firm CS OKO-GARANTIE (the Number 1 – for worldwide certification of organic products according to different standards).


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Categories: Sum 37
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0 responses to “Sum 37 climbs up in sales, new products launched!”

  1. yes wow how you know all this stuff about the sum37? i search on google but can not find any information in english, your blog is wonderfull!!

    can you pleas tell me how to register in lotteimall?

  2. Hi Kman,

    You can’t register on lottemall, they do not ship overseas.

    I gave you the lottemall site so that you can get the korean name of the sum37 products you want. copy the korean names of the sum37 products u want and paste it on Gmarket, and buy it from Gmarket !

  3. oh ok thats bad, they have everything i like to order, but where did you see they have 80 ml or 150ml?

    thank you for helping me

  4. type 숨37 시크릿 프로그래밍 에센스 80ml or 150ml and u will see the list of options

    if u want to check out other sum37 products in Gmarket copy and paste 숨37 into the gmarket search engine!

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