Above : Spokesperson Han Hyo Joo of hit drama series ‘Dong Yi’
LG Household and Health Care’s naturally fermented brand Sum 37 isexpected to exceed 100 billion won by the end of this year.
Introduced in November 2007, Sum 37 opened 40 outlets and acheived 37 billion won in sales in 2008, climbbed up to 66billion won, and has achieved a high growth rate this year with the introduction of the Secret Programming Essence, and expected to exceed 100 billion won.
LG is planning to renew the current four lines, and increase it to 6 lines!
For the christmas season, Sum 37 has also introduced new products for their holiday collection
Introducing the Sum 37 Oil Treatment ( 40 ml / 75,000 Korean Won). This oil treatment moisturizes the skin, gives nutrients while protecting it to prevent skin aging. The oil will contain oil of fermented seeds, the oil being similar to the skin lipid barrier, prevents the evaporation of water and lipids in the skin and promotes the production of ceramide to counter the dry harsh winter.
An aromatherapy candle is included in the set.
Introducing also Sum 37’s upgraded line, Time Energy, consist of 4 products – toner, emulsion, serum, and cream. It ‘resets’ the skin by normalizing the skin turnover rhythm ( the same marketing concept that SK-II uses! ) that may be disturbed due to nutrition, external environment, stress, etc, to restore your skin’s original beauty.
The line consists of rosehip, thyme, rosemary, sage, lavender, grapes fermented together with six kinds of organic herbal plants (Fermented sugar cane, medicinal mushrooms , bamboo, gingko baloba, and fermented soy bean extracts).
The time energy line’s organic ingredients are inspected by the well known German firm CS OKO-GARANTIE (the Number 1 – for worldwide certification of organic products according to different standards).
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