After 10 years of research, Singapore Changi Airport First in the World to launch two SK-II products – Skin Signature Eye Cream and Wrinkle Specialist
Nuance-Watson (Singapore) and Procter & Gamble held a successful world launch once again, this time for two new products – the Skin Signature Eye Cream and Wrinkle Specialist, from SK-II’s latest anti-ageing skin innovations. A media event took place earlier today at Singapore Changi Airport and the products are now exclusively available at Perfumes & Cosmetics till 15th August 2011.
The two new anti-ageing innovations – Skin Signature Eye Cream and Wrinkle Specialist – are backed by extensive research on the skin ageing process that spans over a decade, an industry first. These two new anti-ageing innovations join the family of SK-II Skin Signature range of products that helps women age successfully by taking 10 years off their face.
More than 80 guests comprising SK-II’s celebrities, media and loyal users in Singapore were amongst the first in the world to celebrate the launch at an exclusive event held in Changi Airport earlier this afternoon.
Nuance-Watson (Singapore) first introduces SK-II to the Asia-Pacific travellers in 2004. Over the years, the company and Procter & Gamble have been working closely to bring a number of World Launches at Changi Airport. This year, together with the support from the Changi Airport Group, the terminal wide launch animation is much bigger scale than ever, with an outpost exhibition showcasing the gorgeous pairs of eyes of famous SK-II users.
“For more than 30 years now, SK-II has been at the forefront of skin science research to bring many innovative breakthroughs that have shaped the anti-ageing industry,” said Mr Samuel Kim, P&G ASEAN Vice President. “The Skin Signature Series has brought to life the power of SK-II’s miracle transformation to skin, empowering women with the confidence to embrace their skin’s future beauty. We are confident that the two new additions to the boutique will give women a renewed sense of optimism to age successfully.”
Capturing powerful visions of the future
Celebrating the heritage of empowerment that has been at the heart of SK-II’s miracle of transformation was a special “An Eye on the Decade” photography showcase.
The exhibition features 10 accomplished women from diverse fields. Photographed by renowned international photographer, Wing Shya, each portrait features their captivating eyes, accompanied by intimate details on what gives them the power to embrace their future.
“In partnership with SK-II, Nuance-Watson Singapore has launched many beauty ‘firsts’ to millions around the world. We are proud to be the first retailer in the world to launch SK-II’s two new anti-ageing innovations and its photography showcase,” said Nuance-Watson (Singapore) Managing Director Ken Tse. “It is a testimony of our commitment to bring the best to our shoppers at Changi Airport and we look forward to collaborating with SK-II on similar opportunities.”
Said Ms Lim Peck Hoon, Changi Airport Group’s Executive Vice President, Commercial, “Retail innovation is an integral part of the Changi Experience that many of our visitors appreciate at Changi Airport. Under our “Changi First” initiative, we partner our tenants and brands to bring forth product or brand debuts to Changi Airport. We are heartened by Nuance-Watson’s and SK-II’s strong support and look forward to more of such tripartite collaborations.”
The exhibition will be on display at Changi Airport Terminal 3 from June 25 to July 21. These 2 new products, SK-II Skin Signature Eye Cream and Wrinkle Specialist will be available at SK-II counter in Changi Airport from June 2011 and island wide from August 2011.
Source : here
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