Shu Uemura’s UV Under Base Mousse was an instant hit for the brand, and has sold millions worldwide. Let’s not even mention the waiting list for this item when it was launched , the number of times it was sold out, the limited editions, and people on Ebay selling this at a ridiculous price. Phew!
Shu Uemura will be of course be exploiting this to the maximum with a new product off the UV Under Base Mousse line but with additional whitening properties called the Shu Uemura Whitefficient UV Under Base Brightening Mousse SPF30 PA++.
This version will include whitening ingredients such as Vitamin C and a Fruit-Acid Cocktail ( AHAs ) to accelerate skin turnover and eliminate dead skin cells. Shu Uemura also has a skincare line of the same name called the Whitefficient line. Inspired by bright secret of the new cells, with over 40 years of extensive research and expertise on Asian women’s skin, shu uemura research center in Tokyo has developed a brand new whitening approach focused on mitochondria, the energy factory of the skin, and combined it with powerful whitening actives for healthy, plumped, illuminating skin.
Formulated with the 1st Mito-White Complex and Whitening Actives, whitefficient is designed not only to limit melanin production and transfer, but also to help boost the creation of the brighter new born skin cells by improving the metabolism of epidermal cells and protecting mitochondria against oxidative stress caused by UV for visibly illuminating skin in 7 days and less visible spots in 4 weeks.