Primera opens first offline store




Amore Pacific’s high end naturalism organic cosmetic brand, Primera, has launched it’s first boutique offline store ! Previously, all Primera products were only available online or via door-to-door sale. It is also available at the Lotte Department Store in Seoul.



While Innisfree is Amore Pacific’s lower end organic cosmetic brand using raw materials from the Jeju Island, Primera is the high-end brand. It is also very similar to LG’s Belif and Beyond.




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0 thoughts on “Primera opens first offline store”

  1. I actually liked Beyond, especially its haircare products. I cannot say much about Primera which was sold online initially though.

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