Amore Pacific’s Hanyul has seen big changes from the release of it’s first care serum two months ago – the Hanyul Optimizing Serum. It seems to be enforcing a stronger international brand identity with the english romanization of its Korean name Hanyul boldly printed in all their new packaging. I am sure that the other lines will follow suit, and later Hanyul items now have detailed English information on the products pamphlets.
Despite it being overshadowed by it’s big sister, Sulwhasoo, Hanyul is an excellent brand on its own. I would say that the major difference being that Hanyul is that Hanyul contains less of those harsh chemicals that we may find in Sulwhasoo and is being produced in a more organic, old fashion traditional way.
The Hanyul Rich Effect Makeup 한율 동안 피부 line has been around for a while, and now Hanyul will be renewing it and introducing a few new items. The good thing about this makeup line is that it also contains anti-aging ingredients which helps with balancing the condition of the skin that maybe broken due to stress, pollution, or irregular lifestyle habits causing the skin to lose it’s yin yang harmony which then results in loss of elasticity, wrinkles, dull skin tone, etc.
The makeup line of course contains Hanyul’s famous ginseng formula which gives you that powerful anti aging and moisturizing effect. The makeup line also contains fine pigments that inserts beautifully into your skin, expressing a more vibrant skin tone.
So what do you think of Hanyul’s new packaging and its products? Share them below!