Introducing Brands : Hakutsuru Rice Beauty

Introduction

We saw this brand on Sasa and it straight away struck our attention because it reminded us of IsQueen’s Rice Bran products which have had good reviews online.

So we did a little investigation and came up with enough information to write this brand introduction. We love discovering new brands.

Hakutsuru Sake Brewing Co., Ltd, located in Kobe, is a famous sake brewer of Nada, the best renowned sake-producing district in Japan.

For more than two centuries, Hakutsuru Sake Brewing Co., Ltd. has been producing a wide range of sake, including draft sake, shochu, plum wine, nigori sake, etc. The Hakutsuru sake is a very popular Japanese sake brand, both within and outside of Japan. And since the 1950s, Nansen Trading has started bringing in and introduced the Hakutsuru sake to the Hong Kong market.

Since 2004, Hakutsuru Sake Brewing Co., Ltd. has started launching Rice Beauty, a line of gentle medicated skincare products that incorporate very familiar ingredients – the rice and water used in sake brewing.

Brand Concept

Hakutsuru Rice Beauty skincare products contain the natural spring water of the Rokko Mountains (六甲山), and are formulated with the sake rice and/or Tanrei Junmai, a type of Hakutsuru sake and natural ingredients good for the skin.

The natural spring water of the Rokko Mountains (六甲山) is enriched with minerals.

Historically, rice bran has been used as a skin care product ingredient which helps keeping the skin soft and smooth. The rice bran and/or rice bran oil is formulated in the Hakutsuru Rice Beauty skincare products.

Brand Line/Range

There is currently only one line in this brand. There is 9 products in this line

The product map is featured below :

1) Hakutsuru Rice Beauty Mild Cleansing – 白鶴 米粕美人卸妝乳 (150ml) – HK$150

Hakutsuru Rice Beauty Mild Cleansing is a smooth and silky milk-type make-up remover. During brewing process, Hakutsuru Sake Brewing Co. Ltd. has discovered ingredients derived from sake brewing rice are good to the skin. Hakutsuru Rice Beauty skincare contain Rice Fermentation Liquid (Japanese Rice Wine) which is made of rice and the natural spring water of the Rokko Mountains. Since Rice Fermentation Liquid contains amino acids, Rice Beauty Mild Cleansing gently cleanses the skin with no drying effect. Blended with ceramide from rice and lecithin from soybeans, both of these leave the skin soft, radiant and moisturized.

ingredients Rice Fermentation Liquid( Japanese Rice Wine), Ceramide from rice and Lecithin from soybeans, etc

2) Hakutsuru Rice Beauty Face Wash – 白鶴 米粕美人潔面乳 (150g) – HK$150

Hakutsuru Rice Beauty Face Wash is formulated with rice bran which can help clear away old layers of rough and oily dirt that clogs your pores. During brewing process, Hakutsuru Sake Brewing Co. Ltd. has discovered ingredients derived from sake brewing rice are good to the skin. Hakutsuru Rice Beauty skincare contain Rice Fermentation Liquid (Japanese Rice Wine) which is made of rice and the natural spring water of the Rokko Mountains. Since Rice Fermentation Liquid contains amino acids, your skin would not feel dry after using the face wash. With aloe leaf extract, it also preserves the hydration of the skin, leaving the skin soft, radiant and moisturized.

ingredients Rice Bran, Rice Fermentation Liquid (Japanese Rice Wine), Aloe Leaf Extract, etc.

3) Hakutsuru Rice Beauty Lotion – 白鶴 米粕美人化妝水 (150ml) – HK$150

Hakutsuru Rice Beauty Lotion supplies your cleansed skin with abundant moisture. During brewing process, Hakutsuru Sake Brewing Co. Ltd. has discovered ingredients derived from sake brewing rice are good to the skin. Hakutsuru Rice Beauty skincare contain Rice Fermentation Liquid (Japanese Rice Wine) which is made of rice and the natural spring water of the Rokko Mountains. Since Rice Fermentation Liquid contains amino acid, it could make your skin to become supple. Also, fruity acid and hyaluronic acid are added which could soften the cuticle layer and tighten the pores, leaving your skin moisturized and translucent.

ingredients Rice Fermentation Liquid (Japanese Rice Wine), Fruity Acid, Hyaluronic Acid

4) Hakutsuru Rice Beauty Moist Up Essence – 白鶴 米粕美人保濕精華液 (30ml) – HK$220

Hakutsuru Rice Beauty Moist Up Essence is a gel-type serum which brings you a dew-drenched look. During brewing process, Hakutsuru Sake Brewing Co. Ltd. has discovered ingredients derived from sake brewing rice are good to the skin. Hakutsuru Rice Beauty skincare contain Rice Fermentation Liquid (Japanese Rice Wine) which is made of rice and the natural spring water of the Rokko Mountains as one of the main ingredients, together with plant-based moisturizing ingredients, including Chamomile and Kudzu. All these could add additional moisture to your skin. Other than those mentioned before, squalane is also added which brings you suppleness and enhance skin’s elasticity.

ingredients Rice Fermentation Liquid (Japanese Rice Wine), Chamomile, Kudzu, Squalane, etc.

5) Hakutsuru Rice Beauty Moist Milk – 白鶴 米粕美人保濕乳液 (100ml) – HK$150

Hakutsuru Rice Beauty Moist Milk is a moisturizing milk which is easily absorbed by skin and helps to retain moisture in the skin deepest layer. During brewing process, Hakutsuru Sake Brewing Co. Ltd. has discovered ingredients derived from sake brewing rice are good to the skin and it is added to the formulation of Hakutsuru skincare. Also, the Moist Milk is blended with additional moisturizing ingredients like aloe extract and glycerin. This milky lotion could be quickly absorbed by the skin, leaving you a fresh and moisturized feeling.

ingredients A blend of compounds derived from rice, Aloe Extract, Glycerin, etc.

6) Hakutsuru Rice Beauty Deep Moist Cream – 白鶴 米粕美人保濕乳霜 (50g) HK$165

Hakutsuru Rice Beauty Deep Moist Cream is a cream with a high degree of moisturizing power. During brewing process, Hakutsuru Sake Brewing Co. Ltd. has discovered ingredients derived from sake brewing rice are good to the skin. Hakutsuru Rice Beauty skincare contain Rice Fermentation Liquid (Japanese Rice Wine) which is made of rice and the natural spring water of the Rokko Mountains as one of the main ingredients. Also, collagen, super hyaluronic acid and rice ceramide are added. Since Rice Fermentation Liquid contains amino acid, and the triple moisturizing action could hold moisture deep within the skin cell for a long period of time, moisture is retained while damaged skin is restored with the help of Vitamin E.

ingredients Rice Fermentation Liquid (Japanese Rice Wine), Collagen, Super Hyaluronic Acid, Rice Ceramide, Vitamin E, etc.

7) Hakutsuru Rice Beauty Whitening UV Cream – 白鶴 米粕美人防矖霜 (30g) – HK$165

Hakutsuru Rice Beauty Whitening UV Cream prevents your skin from being damaged by the ultraviolet rays while providing your skin with moisturizing and whitening effects. During brewing process, Hakutsuru Sake Brewing Co. Ltd. has discovered ingredients derived from sake brewing rice are good to the skin. Also, arbutin and whitening compound are added, this whitening UV cream could prevent age spot and freckles caused by ultraviolet rays. And it can also be used as a make up base.

ingredients A blend of compounds derived form rice, Arbutin, etc.

8) Hakutsuru Junmai Daiginjyo Soap – 白鶴 純米大吟釀石鹼 (100g) – HK$65

Hakutsuru Rice Beauty Junmai Daiginjyo can cleanse your face thoroughly. During brewing process, Hakutsuru Sake Brewing Co. Ltd. has discovered ingredients derived from sake brewing rice are good to the skin. Hakutsuru Rice Beauty skincare contain Rice Fermentation Liquid (Japanese Rice Wine) which is made of rice and the natural spring water of the Rokko Mountains. Since Rice Fermentation Liquid contains amino acid, your skin would not feel dry after using the Junmai Daiginjyo. Also, it contains sphingo-lipld, which can form a protective layer, leaving your skin moisturized and supple.

Conclusion

We’re really curious how this new brand compares to other rice bran products such as IsQueen, Shiseido, etc. Hope the company will be willing to send some samples or if they ship internationally, we will definitely put this in our wish list !

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