I’ve been wanting to write this article ever since i wrote the list of my favourite sample sellers 1 years back , and got inspired by my good friend Sasha and this tutorial is just gonna make thing easy for those who shop for beauty at Gmarket all the time.
I’m going to start with the official Gmarket page of various beauty companies :
Enprani is a well established cosmetic company in Korea known for their Retinol line. Here you can find most of Enprani’s products.
Well obviously since i’ve mentioned Enprani – i’d have to mention Holika Holika which is under the Enprani group. Spotting a witch-like magical fantasy theme, Holika Holika produces cosmetics , both skincare and makeup, that are inexpensive and of course, the beautiful whimsical packaging.
3. Etude House
Amore Pacific’s mass market brand, Etude House, currently only ships to a few international countries. So if you have an offline Etude store in your country, chances are that you are not entitled to shop here. The prices here are great, cheap, but i do feel that Etude House is a little too overwhelming because there are so many new products being produced everyday which is so hard to catch up with.
4. Tony Moly
Once a company making handphone accessories, Tony Moly is now one of the larger cosmetic brands in Korea right now due to it’s very attractive prices and packaging. It’s Floria Whitening Capsule Essence and it’s Floria Nutra Energy has been very popular lately, and Tony Moly has also been introducing more expensive products like their EGF line or their Snail line lately.
5. Banila Co
Banila Co is also a make-up company that has been expanding rapidly over the past 2 years. It’s like the Korean version of Bobbi Brown or MAC but much cheaper. High quality makeup like BB Creams, primers, brushes which are very affordable. They are well known for their Sherbet cleansers, Primers, and BB Creams
Baviphat is also a mass market brand which is inexpensive and with a very retro ‘Benefit’ type of packaging. Inexpensive and lots of very nice, kawaii packaging.
7. It’s Skin
It’s Skin is by the Hankook group which has many other brands, but It’s Skin is their most popular one since it’s a mass-market brand. It’s Skin shot to fame after their Prestige d’Escargot line and is also known for their rainbow series of serum – the VC 10 Effector series.
Here you can find brands under the Somang group – Dahanan, Ecopure, Beauty Credit. Known for their Danahan RG II EX line.
9. The Saem
The Saem has also been establishing itself over the past few years in Korea and has recently crossed over to Hong Kong early this year. Their Chaga line was very popular last year and spawned a whitening version this year too. A little more expensive than the other mass market brands.
10. Dr Jart
Dr Jart known for their BB Creams, also have other good skincare stuff. However, their Gmarket shop is getting really sad. Less and less products being sold, and currently it is not even 1 page full anymore. I think that the shop is going to close down soon.
Coogi is also another inexpensive brand that i am not really familiar with except with their great BB Cream.
A sub-brand from Clio Cosmetics, PeriPera is a girly makeup brand which has really nicely colourful packaged makeup products which are inexpensive!
Clio is really popular in Korea all thanks to it’s spokesperson – the fabulous Lee Hyori which has upped the brand to a whole new level. Known for their eyeliner.
Unlike Amore Pacific, LG does have an official shop that sells their products online. You can find LG brands such as Isa Knox, Sooryehan, Lacvert, Carezone, Cathycat etc. However, the high-end LG brands such as OHUI, Whoo, Belif are not sold here.
Sidmool is one of those companies that also invests on quality ingredients rather than packaging, therefore the packaging here are very simple, and home-made-ish but they have high active ingredients. The ingredient lists are also the very clean type without much chemicals and nonsense. Very much similar like Benton too.
The Snail Bee Essence is probably the only cosmetic product which has the least amount of chemicals i have ever seen in any ingredient list. With that kind of list, i’m shocked at how much the essence is sold. I am looking forward to the future products of this company.
This brand is also one of the best-sellers of Gmarket every year. I don’t have an idea of what their brand is, but their products are very popular on Gmarket and i presume, the korean society too since it’s a bestselling Gmarket brand.
18. Secret Key
Secret Key has also been expanding over the past year, due to it’s ability to be able to keep up with market trends and then selling it at an inexpensive price. From snail, to bee, to sk-2, to horse oil ,to stem cells – Secret Key has all the trendy cosmetic products of the moment which you can mistake them as a ‘copycat’ of another brand. I won’t blame you – Secret Key does copy a product right to it’s packaging. You can spot Sk-II, Lab Series, etc on the packaging of their products. One lesson i’ve learnt from purchasing from Secret Key – don’t purchase a product from them if it’s newly released. The price is going to drop heavily, or you can get it for Buy 1 Free 1 a few months later.
This brand isn’t a stranger in Asia because it’s carried by Sasa, a major cosmetic retail that can be found all over Hong Kong, China, Malaysia, etc. First known for their BB Creams, they do have an impressive line of skincare as well, but the pricing is kind of mid-range.
20. Elisha Coy
This isn’t the official Elishacoy distributor because the official Elishacoy gmarket page doesn’t ship internationally. However, it has the same promotions that the official Elishacoy page is having and the prices are so much cheaper than what you are getting on Ebay or Sasa. Type ‘엘리샤코이’ on the shop to filter Elishacoy products.
CNP is a cosmoceutical brand that also have been building their name over the past few years. Their propolis line was very popular last year. You can find brands like CNP, Be The Skin and Berrisom in this Gmarket Shop
Berrisom is sold here too as well as Dr Young which is also sold by Sasa all over Asia. Also has a ‘Benefit’ inspired brand called The Balm sold here which looks very nice.
23. Nanosys & Neogen
I’ve been eyeing on this brand for quite some time because of the L.E.D lights that come together with the products with a very affordable price. Their products also do look very high tech-ish and hopefully it is a good brand to use!
This is one of the seller that i purchase the most from because their products are the cheapest on Gmarket most of the time. However, it doesn’t come with any samples, nothing …. so that is a negative point. No matter how many thousands you purchase from them, there won’t be any samples given! You can find almost all the famous luxury brands here at a cheaper price. They have another shop and their prices are different for whatever absurd reason is.. so make sure you check which shop is cheaper! LG’s Beyond here is cheap and i really love this brand so check it out !
The prices here are also very attractive especially the LAVIDA items. Have purchased from her as well and no trouble at all with lots of free samples. Many other brands here and take a look at what she has to offer.
Amazing prices here! Everything here is much cheaper than what you find elsewhere especially their Hanskin, Skin79, Chosungah Raw or MULE products.
This is one of the cheapest shops when it comes to Whoo , Sum37 or OHUI products !
This one also has one of the best prices when it comes to Amore Pacific brands mentioned above!
Mizon is also one of the up and coming Korean cosmetic companies that are priced right. I have used a few of their products and they were good for that price! They recently released two luxury products which i wrote about it here, and i am looking forward to Mizon’s growth in the next few years.
The purple packaging of Lotree just catches your attention eh ? Lotree is also a new growing Korean cosmetic companies that focuses on make-up though it has a few skincare items.
Here you can find Coreana brands such as Senite, Coreana, Za-in, Ten Seconds etc here. I really like Coreana products .
LG’s naturalism Beyond is a hidden gem that is not known. Unfortunately this official Beyond shop is very outdated and doesn’t have the newer lines. They’re famous for their Phyto White line which the cream won many beauty awards last year. A brand that i would recommend and introduce to anyone who is looking for clean cosmetics! Look for Beyond’s products by typing 비욘드 on Gmarket.
This is Coreana’s official Gmarket page where you can find their other brands such as Bi Hui Ga In, Ten Seconds, Senite etc. Coreana is also an amazing brand that you can explore safely because their products are of high quality.
34. Aritaum : IOPE & Hannule &am
p; Laneige & Mamonde
Another shop that sells the latest products from Amore Pacific at an affordable price!
35. Re:Nk & Allvit & Sulwhasoo & Hera & Fromn
I recommend this shop if you’re looking for Allvit and Re:NK products. These two brands are fantastic but under rated and not very well known yet!
Another shop for Re:Nk & Allvit