It’s been out for some time, but some of you may not have seen it. Etude House released it’s new makeup collection inspired by pastries : Cupcakes, Ice Cream, Marshmallows, Candy Bars, Jelly Beans, Cookies, Chocolate Bars, Chocolate Hearts, Cake Puffs, and Chocolate Sticks! It will be called the Etude House Sweet Recipe line.
Notable releases from the line :
Jelly bean inspired lipstick
Consisting of 8 different shades, the lipstick keeps your lips moist with a complex of bilberry, sugarcane, sugar maple, orange and lemon. With the usage of the ‘Transparent Powder System’, you can even mix and match several colours of the lipsticks to make your own lip colour!
Last but not least, the most famous item was the Etude House Baby Chou Base in which 100,000 units of the products were sold out in two weeks, creating a new record after it was featured in the popular beauty TV program, Get It Beauty, by Sulli, a member of Kpop girl group F(x).
Check out the Sulli video below :