Enprani releases horse cream + whitening line




Introducing the Enprani Nutri Essential Horse Oil Cream 하이드로 유스 뉴트리 에센셜 마유크림. Horse Oil has been a very popular cosmetic ingredient in Japan, and an ingredient used in ancient China to treat skin problems, burns, and insect bites. The oil is extracted from a real horse, but they are not killed during the process. Horse OIl in cosmetics only uses the fat found in the horse’s neck under the mane. Because the oil is extracted carefully at a low temperature the natural composition of valuable ingredients remains unbroken, and your skin quickly absorbs the oil. I’ve heard of wonders about horse oil especially from my friends who are suffering from Eczema!


According to OMX,

Horse oil has been used as a folk medicine for burns, cuts and insect bites over centuries. It has a long history and its roots go back to the equestrian people of ancient China. It is believed to have been brought to Japan during the Tang Dynasty (618A.D. – 907A.D.). As you can tell by the name, horse oil is an animal fat. As animal fats usually have a high content of saturated fatty acids, many women tend to avoid it. However, horse oil contains a greater amount of unsaturated fatty acids (essential fatty acids) than saturated fatty acids even though it is an animal fat. It contains alpha-linolenic acids and linoleic acids that cannot be produced in the body.

The best feature of horse oil is its extreme permeability to the skin. As the fatty acid composition of horse oil is similar to that of the human sebum when compared to other oils and fats, its permeability to the skin is outstanding. When applied to the skin, it penetrates smoothly leaving no greasy feelings.


Also interesting is the history of horse oil :


This is the story we heard when we visited the factory where our Kaeru Horse Oil is made.
Many, many years ago Tateuchi worked at slaughterhouse in rural Japan. And at the time he had a baby girl. He loved his little girl more than anything in the world, but there was one thing about her that tore his heart apart. Since birth she suffered from Atopic dermatitis, a chronic skin disease that made her develop painful and itchy rashes. She cried and cried from the pain every day and night, and Tateuchi felt her pain just as much as she did. He tried all kinds of medicine and products in order to relieve her pain, but nothing seemed to work. One day a friend of him told him that “Horse Oil” was good for itchy skin, but a small bottle of the oil cost as much as 1/4 of his monthly salary. Anyway, he was determined and willing to try everything to help his daughter, so he bought the Horse Oil and applied it to his daughter’s skin before putting her to bed one night. She normally cried all night, and all morning, keeping everybody in the house awake, but Tateuchi woke up the following morning after having slept longer than he had in a long time. When he opened his eyes the daughter came smiling into the room carrying the small bottle of Horse Oil telling him to apply it again. It worked!

What was this thing!? He checked the ingredients on the bottle, but it contained nothing else than simply oil from a horse. What great luck! The slaughterhouse where he worked processed horse meat as well, and the fat from the horses was thrown away in large amounts every day. He brought some home the following day, cooked it, extracted the oil, and applied it to his daughter’s itching wounds. But it didn’t work as well as he thought, and the next mornig the daughter told him to rather apply the previous one. What was he doing wrong?

Meticulous research showed that the key was α-linolenic acid. The Horse Oil he bought had 15% of this, whereas what he made had only 7%. This acid is destroyed at high temperatures, so Tateuchi decided to try to extract oil again at a low temperature. With low temperatures he could not extract more than a third the amount he did before, but he managed to get the amount of α-linolenic acid up to 15%! This was it!

He made it again and again while perfecting the process, and always tried it out on his daughter to get the best results. After a while the news spread to the area and many people asked him to make Horse Oil for them too, which he gladly did.

The horses that gave the best oil where horses bred on open farms where they feed on natural grass. As there were few of these in Japan he searched the world for the best horses, and eventually he found them (exactly where is a business secret!). These yielded α-linolenic acid amounts of as much as 18%.

The Horse Oil has long been used not only for all kinds of skin diseases, but also to keep down inflammation, to heal wounds faster, for stiff shoulders, muscle pains, burns, as well as a skin care product to give you beautiful skin. All are effects attributed to α-linolenic acid. Horse oil is quickly absorbed deep into the skin, and is known to advance the circulation of blood and the metabolism, and is therefore effective for much more than just the surface of the skin.

Because of this, Horse Oil has come to be highly appreciated and recognized by both consumers and doctors.




I reported a week back about ENPRANI releasing their Youthcell to compete with Coreana’s LAVIDA. They will be incorporating their Youth Cell into the new Enprani Whitecell line which will feature 6 products. It will also feature the Smart Rucinol patented ingredient, as well as the patented Moist Activator Complex. Price range is def towards the high-end. Available now on Gmarket : here


1. Enprani WhiteCell Foam Cleanser

120ml / 20,000 wons


2. Enprani Whi
teCell Skin Softener

160ml / 36,000 wons


3. Enprani WhiteCell Melanin Out Serum

50ml / 78,000 – doesn’t the packaging look like HERA’s White Program Essence?


4. Enprani WhiteCell Emulsion

120ml / 39,000 wons


5. Enprani WhiteCell Dark Spot Corrector

30ml / 70,000 wons


6. Enprani WhiteCell Radiance Cream

50ml / 72,000 wons

0 thoughts on “Enprani releases horse cream + whitening line”

  1. As a vet, I’m really sceptical about horses not being hurt to collect the fat under the mane. Honestly, to say that one doesn’t know the horse’s anatomy. It’s like a liposuction on human, but are the horses treated for the pain? I’m really doubtful, because the more simple way to get the fat under the mane (called “chignon” in french) is to collect it after the horse being killed…
    If you have more info about the collect (I didn’t found anything), I will be happy to read them.
    I don’t eat horse, because my job is to heal them, so I won’t certainly never use this kind of product…

  2. I think that the idea of horse oil might seem exotic, but it is really quite disturbing. Compared to deers’ antlers which are obtained by shaving them off the head of the deer, with possible re-growth in some cases, the deer merely loses a symbol of its virility or self-defence against attackers. Horse oil however goes way beyond that, because it is more than just cosmetic or functional to the animal itself. I believe that joseibi.com had a remark or entry once about bear oil or fat being used in some stuff in Korea and Japan (cosmetics), namely in the act of healing damaged skin, but surely, you can match such healing properties with more herbal stuff like flowers, plants, and herbs grown locally in the country(or countries)?

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