Coreana Cosmetics will be launching another new line called Lavida 라비다.
The brand focus is on cell signaling and uses a new patent called ‘PhytoS1P’ that helps create a healthy and elastic skin by increasing the production of collagen. The line will have high concentrations of this patent ( up to 90.5%) and is FDA approved.
So what is this Phyto-S1P? It simply stands for phytosphingosine-1-phosphate. It participates in numerous cell programs such as regulation of protein synthesis and degradation through signaling mechanisms and has important functions in stress responses.
The spokesperson for this brand will be Korean actress, Kim Ha Neul. It will feature 13 products and pricing will start from 30,000 wons onwards.