Dior upgrades Diorsnow White Reveal BB Cream ( swatch inside! )

Dior upgrades Diorsnow White Reveal BB Cream ( swatch inside! )

 

 

Dior has upgraded their Diorsnow line with the addition of Icelandic Glacial Water ( while brands like The Face Shop, Nature Republic has long used Iceland Glacial Water in their products and yet selling for a quarter of what Diorsnow is charging ) recently, and it has been launched in Asia already!

 

Here is the press release from the Icelanding Glacial Water :

 

December 06, 2011 — Icelandic Water Holdings ehf, makers of the award-winning, CarbonNeutral® premium natural spring water Icelandic Glacial™, announced today their partnership with Christian Dior for the 2012 launch of Diorsnow, a line of skin-whitening beauty products under Parfums Christian Dior infused with Icelandic Glacial™ water. Diorsnow will be the first line of beauty skincare products from Dior to feature a new formulation exclusively hydrated by Icelandic Glacial™ Water.

“With Icelandic Glacial’s remarkable purity and optimal mineral balance, we are proud that Christian Dior selected our water to help enhance the efficacy of their skincare products,” said Jon Olafsson, chairman and co-founder, Icelandic Glacial™. “This partnership further demonstrates Icelandic Glacial’s Ölfus Spring as an essential natural resource of the highest level.”

Completely devoid of pollution, Icelandic Glacial™ Water is one of the purest waters in the world. Derived from a pristine natural spring, and free from all traces of acidity thanks to its journey through volcanic rocks, Icelandic Glacial™ Water has been deemed by Dior to have optimal biological properties and the power to recreate the best global skin environment, spontaneously improving the transparency of the complexion.

“Icelandic Glacial Water has proven in our labs its power not only to counteract the production of melanin in skin cells, but also to act in favour of all skin transparency features. These results make it the perfect asset to go beyond whitening toward immaculate transparency,” said Edouard Mauvais-Jarvis, Scientific Communication Director for Dior. “It is so effective and so complementary to our core active ingredients that we have decided to replace 100% of the water in our formulas by Icelandic Glacial water to reach new levels of efficiency and pleasure in the whole Diorsnow range.”

As the world’s first CarbonNeutral® certified bottled spring water for both product and operations, Icelandic Glacial™ delivers water of exceptional purity to consumers with a “net zero” carbon footprint. Icelandic Glacial’s water hails from Iceland’s pristine Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago. 

The first Dior skincare products infused with Icelandic Glacial™ water will be officially launching in the first quarter of 2012 throughout the Asian market.

About Icelandic Glacial Natural Spring Water™

Born and bottled in Ölfus, Iceland, Icelandic Glacial™ is the world’s first certified CarbonNeutral® natural spring bottled water for both product and operations.  An environmental pioneer in the industry, Icelandic Glacial™ uses 100% natural green energy in the form of geothermal and hydroelectric power to fuel production, delivering a super-premium bottled water from pristine Iceland to consumers while maintaining a “net zero” carbon footprint.

The source of Icelandic Glacial™ is Iceland’s legendary Ölfus Spring, a naturally replenished catchment zone formed during a massive volcanic eruption more than 4,500 years ago. The Spring has been deemed certifiably sustainable by Zenith International, Europe’s leading food and drinks consultancy. The Ölfus Spring produces water so pure that nothing is added or taken away. As a result, Icelandic Glacial™ possesses exceptional balance that is the envy of the industry, featuring a naturally occurring low mineral content and naturally high alkaline pH level of 8.4.

As a testament to its exceptional purity, Icelandic Glacial™ was chosen by Parfums Christian Dior as the exclusive hydration method to be used in their Diorsnow line of skin-lightening beauty products to be released in 2012.

Icelandic Glacial™ is distributed in the United States by Anheuser-Busch, which took a 20 percent ownership stake in the company in July 2007 and subsequently increased its stake to over 23%.

For more information about Icelandic Glacial™, visit www.icelandicglacial.com.  Follow us on Twitter @ ”IcelandicWater” and Facebook @ “Icelandic Glacial Water”

 

 

You guys can check out the newly launched Diorsnow with Icelandic Glacial Water at other blogs ( such as here ), so i am not going to write up about the new line and the new items but instead i would like to warn those of you who are interested in purchasing a Diorsnow BB Cream. The Diorsnow BB Cream has also been upgraded together with the line, and there is a change in the shade. So PLEASE make sure to consult the Dior counters if yours is the OLD version, or the NEW version.

 

Here is a photo i took comparing the old version of the Dior Snow BB Cream, the newly upgraded version of the Dior Snow BB Cream, and the newly released Dior Prestige BB Cream. The new version is lighter and brighter – but someone that is doing BB Creams for Dior should be fired for messing up with every Dior BB Cream – they never get the shade right with all 4 of their BB Creams ( the two DiorSnow BB, the Prestige BB, and the european Dior Hydralife BB ). The BB Creams are all extremes – they’re either TOO pink, TOO yellow, TOO white, TOO something.I am not sure which version did DIOR release in the UK and US since the Diorsnow BB Cream was launched there recently too

 

This is not a review, so i will be showing more pictures in detail when the review comes up!

 

WP_000099

Categories: Christian Dior, Dior
Posted on by admin





Leave a Reply

Your email address will not be published. Required fields are marked *



© Copyright Hope in a Blog 2017. All Rights Reserved.
Web Design by IIFOLIO
Home            About           Ingredient List           Contact Us