The desire to change your hair color was natural for women at all times. Even in ancient Rome, girls dreamed of finding blond curls. Spending hours on the scorching sun, they applied decoctions of herbs to their hair, daily treated with curls of lemon juice and sour milk. In Venice, women of fashion invented the coloring recipes to achieve fire colors, and in India they tried to make the hair blue-black.
At the end of the XIX century, hydrogen peroxide was used to lighten hair. In 1907, the French chemist Eugene Schueller invented hair dye with the addition of copper, iron and sulfate sodium. It was he who founded the French Society of Safe Hair Dyes.
From year to year, hair colors improved, became safer, less allergenic, but still based on ammonia. This volatile gas with a pungent smell can cause an allergic reaction to the scalp, mucous membranes. To pigments penetrated into the hair, ammonia destroys the superficial protective stratum corneum, lifts the hair scales. Therefore, after dyeing, the hair grow dull, lose the ability to retain water, become dry and brittle.
Теперь появилась краска нового поколения – Garnier Olia, первая стойкая крем-краска без аммиака.
At the heart of the new formula lies the delivery of coloring pigments inside the hair with the help of oils. Scientists have found that the combination of molecules with oils enhances the effect of lightening hair. These results lead us to the threshold of a new era in hair coloring: ammonia, and, consequently, its smell, will no longer pursue women.
Today the color has become more stable, the hair is glowing from the inside, without losing its saturation until the next staining. The magic of technology Garnier Olia reveals the full potential of the coloring pigments and makes the hair healthy.