11th SURE Magazine Beauty Awards

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SURE Magazine, a korean women’s magazine has unveiled the winners of their SURE 11th Beauty Awards. The Korean beauty industry achieved 9 trillion wons in sales last year, many thanks to China and Japan which account for half of their exports. The winners here were picked solely by their sales figures and number of products sold.

 

 

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1. Best Selling Brands of 2011 (Departmental Store)

 

Data collected from January to November 2011, the best selling brand in terms of sales in the WHOLE of Korea is none other than Sulwhasoo. It’s no surprise here – Sulwhasoo First Care Serum is the best selling korean cosmetic product in history – 100 billion won in sales – a first for the industry ( 9 bottles sold every minute )

The top 3 brands in terms of turnover and sales this year is none other than

#1 – Sulwhasoo : No suprise here! Sulwhasoo has recorded the best sales every single year without fail.

#2 – SK-II

#3 – Estee Lauder

 

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2. Best Selling Product (Departmental Store)

 

#1 : Estee Lauder Advanced Night Repair

#2 : Sulwhasoo First Care Serum

#3 : Kiehl’s Ultra Facial Cream

 

3. Brand Growth Award (Departmental Store)

 

#1 : Kiehl’s – Kielh’s saw a 41% in revenue growth this year!

#2 : L’Occitane

#3 : Shu Uemura

 

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4. Best Selling Men’s Cosmetics (Departmental Store)

#1 : Biotherm Homme

#2 : Lab Series

#3 : Hera Homme ( Amore Pacific )

 

5. Best Selling Brand for Women in their 20s – 30s  (Departmental Store)

#1 : SK-II

#2 : Kiehl’s

#3 : Chanel

 

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6. Best Selling Set ( Online Malls )

#1 : SK-II Facial Treatment Essence Set

#2 : Lancome UV Expert Set

#3 : Kiehl’s Ultra Facial Cream Set

 

7. Best Brand Turnover ( Online Malls )

#1 : SK-II

#2 : Kiehl’s

#3 : Sulwhasoo

 

8. Best Selling Product ( Online Malls )

#1 : Kiehl’s Ultra Facial Cream

#2 : Clinique Anti Blemish Clarifying Lotion

#3 : Biotherm Aquasource Moisturizing Cream

 

And now, for the Mass brands such as Nature Republic, The Face Shop, Tony Moly, etc…

 

9. Best Selling Mass Product

#1 : Missha Time Revolution Immortal Youth Ampoule Essence

#2 : IOPE Air Cushion Sunblock

#3 : Sooryehan Bicheak Ginseng Essence 40ml

 

10. Best Mass Brand Turnover

#1 : Mamonde ( Amore )

#2 : Sooryehan ( LG )

#3 : IOPE ( Amore )

 

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And now moving on the the Duty Free Shops categories..

 

11. Best Selling Product ( Duty Free Shops )

#1 : Kiehl’s Ultra Facial Cream

#2 : Dior Addict Lip Glow

#3 : Laneige Water Sleeping Pack

 

12. Best Brand Turnover ( Duty Free Shops )

#1 : SK-II

#2 : Estee Lauder

#3 : Lancome

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